Walkers MAX has launched two new permanent flavours of its classic ridged crisps in collaboration with Pizza Hut.
The popular snack brand is already renowned for its range of strong seasonings, including its best-seller “Punchy Paprika”.
Britons who love the sweet yet smokey flavours of Pizza Hut’s Pepperoni Feast and Texan BBQ Pizzas can now enjoy them in one bite, as part of the iconic partnership.
Inspired by the taste sensation of the popular doughy dishes, the flavours can be enjoyed by everyone despite their meaty origins.
That’s right, the crisps are even suitable for vegetarians – unlike the Pizza Hut dishes they’re based on.
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The Walkers MAX Texan BBQ flavour offers “the perfect mix” of sweet BBQ chicken and smoky bacon with every crunch.
Pepperoni Feast, on the other hand, packs the punch of the beloved meaty pizza slices into its bold ridges.
Jonathan Roberts, senior brand manager at Walkers said: “This mega new brand partnership takes the irresistible ridged experience of Walkers MAX to the next level with Pizza Hut.”
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He added: “Combining our epic ridges with the mouth-watering flavours of Pizza Hut to deliver a whole new taste sensation, we cannot wait for shoppers to taste their favourite pizzas in a crunchy crisp form.”
The flavours joined existing Walkers MAX products on supermarket shelves earlier this month, on Monday, August 7.
Crisp lovers can get their hands on pizza-inspired snacks in a range of formats, ranging from share bags to multipacks.
Prices vary in stores, but the recommended retail prices (RRP) are as follows:
- 140g sharing pack: £2.50 RRP
- Five pack: £2.00 RRP
- 50g grab pack: £1 RRP
Shoppers looking for a bargain can head to Iceland, where sharing bags (140g) retail for just £1.75 and multipacks just £1.65.
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