Roy Lichtenstein’s Dynamic BMW Art Car Resurfaces in New PUMA x BMW Motorsport Collaboration

Blending art with the world of motorsport, the BMW Art Car Series first launched in 1975 and has since seen a range of iconic artists incorporate their aesthetic onto various car models. Initially revealed in 1977, the third installment of the series saw Roy Lichtenstein dress the BMW 320i Turbo in his artwork. The design itself references the 24-hour cycle of Le Mans with a kinetic landscape styled in the artist’s signature pop-art flair.

Now, in light of Lichtenstein’s 100th birthday,