Scooter Braun has reportedly lost two more major names after rumours circulated that Justin Bieber had cut ties with him.
The US music manager became a major success after making a superstar of then-teenager Justin, having discovered him singing on YouTube in 2007.
He went on to sign other huge stars including Ariana Grande and Demi Lovato – but both musicians have seemingly now cut ties with him, just days after rumours swirled Justin had stepped away from his former manager.
Reports of a split first emerged in late August, however representatives for Scooter and Justin later denied this was happening, albeit not in a public statement.
Demi, who signed with Scooter in 2019, is now reportedly looking for new management after what a source described to EW as a mutual and amicable split, saying it was ‘time for Lovato to go in a new direction, even though she was thankful for her time with SB Projects.’
The star, who worked with Linkin Park’s Mike Shinoda on a new track for Scream 6 this year, is due to release a new album in the coming months.
Meanwhile Ariana, who last released an album in 2020, has also reportedly split from the mogul after first signing with him in 2013, a source close to the musician claimed to EW.
It comes after Colombian star J Balvin left Scooter’s management in July, choosing to sign with Jay-Z’s Roc Nation.
There has been some controversy around Scooter in recent years, most notably with Taylor Swift, after the mogul bought her old masters catalogue for a reported $330 million (£286 million).
A year later, he then sold the rights to an investment fund in a deal that is believed to be north of $300million (£269,000 million).
Taylor, who claimed the acquisition and deal had happened without her knowledge, has been re-recording her old hits to regain ownership, with Taylor’s Version of her 1989 album set to be released later this year.
Scooter addressed the controversy last year in an interview with NPR’s The Limits With Jay Williams, admitting he would have handled things differently if he was given the chance to go back.
‘I learned an important lesson from that. I think a lot of things got lost in translation. I think that when you have a conflict with someone, it’s very hard to resolve it if you’re not willing to have a conversation.’
He claimed he expected that ‘everyone’ would have a conversation with him ‘once the deal was done,’ and once they saw his ‘character’ would agree to be in business together.
‘I didn’t appreciate how that all went down. I thought it was unfair. But I also understand, from the other side, they probably felt it was unfair, too,’ he said, adding that he has chosen to look at it as ‘a learning lesson.’
Metro.co.uk has contacted reps for Scooter, Justin, Ariana and Demi for comment.
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