tamburins, the cosmetics label owned by Gentle Monster, has opened a brand new flagship store in Seongsu, Seoul. Dubbed the \u201cBrooklyn of Seoul,\u201d the buzzy neighborhood is home to chic luxury names, emerging local brands, and hipster caf\u00e9s such as NUDAKE \u2014 Gentle Monster\u2019s artistic dessert venture.<\/p>\n
The new Seongsu-store marks tamburins\u2019 third independent flagship location in South Korea. Embodying the theme of \u201cViewer in the Garden,\u201d the store explores a new chapter of tamburins\u2019 brand identity and the highly-curated immersive retail experience it offers. Caged in a raw, concrete framework, the store fa\u00e7ade evokes the brand\u2019s tough spirit and unwavering focus on its surrounding challenges. The bottom of the concrete structure offers a peek into the shop\u2019s interior via floor-to-ceiling glass windows that give off the atmosphere of an underground cave.<\/p>\n
Inside the new tamburins flagship store, the latest product range is presented in a mood-setting environment comparable to an art installation. Boasting an autumnal and romantic atmosphere, the shopfloor\u2019s center area is carefully laid with dried leads and soil, accompanied by life-like sculptures and Lee Jaeheon\u2019s paintings.<\/p>\n
Over the weekend at the store\u2019s official opening event, BLACKPINK\u2019s Jennie, who has been a longtime friend and brand ambassador of tamburins, also made an appearance at the newly unveiled store. The new tamburins Seongsu flagship is now officially open to the public from noon to 9 p.m. everyday.<\/p>\n