{"id":83242,"date":"2023-09-26T11:47:11","date_gmt":"2023-09-26T11:47:11","guid":{"rendered":"https:\/\/happylifestyleinc.com\/?p=83242"},"modified":"2023-09-26T11:47:11","modified_gmt":"2023-09-26T11:47:11","slug":"how-interactive-runways-changed-the-game-at-milan-fashion-week-ss24","status":"publish","type":"post","link":"https:\/\/happylifestyleinc.com\/entertainment\/how-interactive-runways-changed-the-game-at-milan-fashion-week-ss24\/","title":{"rendered":"How Interactive Runways Changed the Game at Milan Fashion Week SS24"},"content":{"rendered":"<p>Milan Fashion Week Spring\/Summer 2024 was a treat for the senses. From Matthieu Blazy\u2018s Bottega Veneta to Sabato De Sarno\u2018s Gucci debut, designers were unafraid to stand out, blessing the schedule with interactive, immersive runways that got viewers involved like never before. <\/p>\n<p>The highly-anticipated SS24 season was striking and bold, seeing several brands deliver a new approach to classic runway shows. Shows were fun and exciting, allowing everyone to experience the magic. Glenn Martens\u2018 Diesel closed out the first day of Milan Fashion Week, raffling tickets to the public for a chance to attend.<\/p>\n<p><span><span>1 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i2.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-diesel-01.png\"><\/p>\n<p><span><\/span><span>Filippo Fior\/Gorunway.com<\/span><span><span>2 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-diesel-02.png\"><\/p>\n<p><span><\/span><span>Filippo Fior\/Gorunway.com<\/span><span><span>3 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-diesel-03.png\"><\/p>\n<p><span><\/span><span>Filippo Fior\/Gorunway.com<\/span><span><span>4 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-diesel-04.png\"><\/p>\n<p><span><\/span><span>Filippo Fior\/Gorunway.com<\/span><span><span>5 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-diesel-05.png\"><\/p>\n<p><span><\/span><span>Filippo Fior\/Gorunway.com<\/span><\/p>\n<p>Over 5,000 people surrounded Diesel\u2019s 150-foot runway, seeing heavy Italian rain pour on animated attendees. The brand left tradition behind, hosting a denim-filled techno rave defined by jumbo-sized screens, thumping beats, and 73 looks. The rebellious collection was shredded and destroyed, featuring discolored denim, minced fabrics, and silver-painted models. A Bella Hadid look-alike closed the show, leaving viewers in premature awe.<span><span>1 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-sunnei-01.png\"><\/p>\n<p><span><\/span><span>Sunnei<\/span><span><span>2 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i2.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-sunnei-02.png\"><\/p>\n<p><span><\/span><span>Sunnei<\/span><span><span>3 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-sunnei-03.png\"><\/p>\n<p><span><\/span><span>Sunnei<\/span><span><span>4 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i2.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-sunnei-04.png\"><\/p>\n<p><span><\/span><span>Sunnei<\/span><span><span>5 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-sunnei-05.png\"><\/p>\n<p><span><\/span><span>Sunnei<\/span><\/p>\n<p>SUNNEI, founded by Simone Rizzo and Loris Messina in 2015, also opted for a hands-on approach. The eight-year-old brand has become synonymous with humorous runway concepts, throwing a crowd-surfing rock \u2018n roll concert last season. For SS24, SUNNEI hosted a fashion judging panel and distributed numbered paddles to award every look. The collection supplied athletic and casual attire ideal for any occasion \u2013 while the audience left with beaming smiles, proving that engagement overrules all.<span><span>1 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-boss-01.png\"><\/p>\n<p><span><\/span><span>Isidore Montag\/Gorunway.com<\/span><span><span>2 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-boss-02.png\"><\/p>\n<p><span><\/span><span>Isidore Montag\/Gorunway.com<\/span><span><span>3 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-boss-03.png\"><\/p>\n<p><span><\/span><span>Isidore Montag\/Gorunway.com<\/span><span><span>4 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-boss-04.png\"><\/p>\n<p><span><\/span><span>Isidore Montag\/Gorunway.com<\/span><span><span>5 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-boss-05.png\"><\/p>\n<p><span><\/span><span>Isidore Montag\/Gorunway.com<\/span><\/p>\n<p>BOSS wrapped day three of Milan Fashion Week with nothing short of a spectacle, welcoming us into the future hosted by Hanson Robotics\u2019 Sophia the robot. While the business-ready collection saw BOSS at its best, the futuristic showcase was a first for the brand. Mico Milano was conquered by glass containers with real actors inside, imitating robotic movements that were undoubtedly convincing. Guests could speak with Sophia at reception, greet her at the door, or sit beside her front row, making for an otherworldly experience taken from the future.<span><span>1 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i2.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-the-attico-01.png\"><\/p>\n<p><span><\/span><span>Daniele Oberrauch\/Gorunway.com<\/span><span><span>2 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-the-attico-02.png\"><\/p>\n<p><span><\/span><span>Daniele Oberrauch\/Gorunway.com<\/span><span><span>3 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-the-attico-03.png\"><\/p>\n<p><span><\/span><span>Daniele Oberrauch\/Gorunway.com<\/span><span><span>4 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i2.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-the-attico-04.png\"><\/p>\n<p><span><\/span><span>Daniele Oberrauch\/Gorunway.com<\/span><span><span>5 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-the-attico-05.png\"><\/p>\n<p><span><\/span><span>Daniele Oberrauch\/Gorunway.com<\/span><\/p>\n<p>Gilda Ambrosio and Giorgia Tordini staged their first runway at Milan Fashion Week, seeing THE ATTICO take over Milanese streets with cushioned sofas. Surrounding neighbors sat by their windows for a peek of the show, solidifying THE ATTICO\u2019s underground concept. The cinematic display was heartwarming and relaxed, debuting a compelling collection grounded in fearless silhouettes. Faux fur and leather reigned supreme, enveloping wrap-around coats and structured blazers. The rebellious offering walked on genderless lines, featuring animalistic zebra prints and sequinned embellishments.<span><span>1 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-avavav-01.png\"><\/p>\n<p><span><\/span><span>Umberto Fratini\/Gorunway.com<\/span><span><span>2 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-avavav-02.png\"><\/p>\n<p><span><\/span><span>Umberto Fratini\/Gorunway.com<\/span><span><span>3 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-avavav-03.png\"><\/p>\n<p><span><\/span><span>Umberto Fratini\/Gorunway.com<\/span><span><span>4 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i3.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-avavav-04.png\"><\/p>\n<p><span><\/span><span>Umberto Fratini\/Gorunway.com<\/span><span><span>5 of 5<\/span><span><\/span><\/span><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/hypebeast.com\/image\/2023\/09\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature-avavav-05.png\"><\/p>\n<p><span><\/span><span>Umberto Fratini\/Gorunway.com<\/span><\/p>\n<p>Beate Karlsson\u2018s AVAVAV bid attendees farewell with a humorous showcase that left them in tears. Karlsson has become renowned for viral runways that open AVAVAV\u2019s universe, seeing SS24 ignite in chaos. Models ran down the runway with no time to waste, being pushed by staff in a rush. It reflected the industry\u2019s unrealistic expectations, seeing incomplete garments blasted with hints. Bare-chested models secured outfits in motion while others stomped in shapeless foam looks. Punctured caps were made into face masks to conceal the wearer\u2019s identity, accessorized with detailed eyewear and mascara-smudged tears.<\/p>\n<p>Milan&#8217;s SS24 season proved that playful concepts are alive and well, bringing everyone together for a good time. Paris Fashion Week is up next \u2014 only time will tell if designers will follow in their footsteps.<br \/>\nSource: <a href=\"https:\/\/hypebeast.com\/2023\/9\/milan-fashion-week-spring-summer-2024-womenswear-interactive-runways-feature\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milan Fashion Week Spring\/Summer 2024 was a treat for the senses. From Matthieu Blazy\u2018s Bottega Veneta to Sabato De Sarno\u2018s<\/p>\n","protected":false},"author":2,"featured_media":83241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[516],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Interactive Runways Changed the Game at Milan Fashion Week SS24 - happy LifeStyle inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/happylifestyleinc.com\/entertainment\/how-interactive-runways-changed-the-game-at-milan-fashion-week-ss24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Interactive Runways Changed the Game at Milan Fashion Week SS24 - happy LifeStyle inc\" \/>\n<meta property=\"og:description\" content=\"Milan Fashion Week Spring\/Summer 2024 was a treat for the senses. 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