Gillette and popular lifestyle gaming company Razer come together to highlight the worlds of grooming and gaming through a platform they call \u201cFeel Sharp, Play Sharp.\u201d As part of the collab, Gillette will release a limited-edition series of Razer-branded GilletteLabs with Exfoliating Bar products. A shaving set consisting of a handle, razor blades and magnetic stand boasts Razer’s signature design codes and motifs such as its triple-headed snake logo. Ultimately, the collaborative kit represents Razer and Gillette\u2019s knack for innovation and use of technology, which has made both brands premier names in the cultures of grooming and gaming. With a focus on optimal performance, the kit is meant for giving the best and closest shave gamers can achieve. A well-groomed lifestyle alongside Gillette and Razer means staying focused and sharp, whether taking on daily tasks or playing intense rounds of video games alone or with friends.<\/p>\n
The special edition Gillette x Razer handle features the gaming brand\u2019s signature green tones and triple-headed snake logo artwork in a translucent pattern. The razor set also comes with a magnetic stand that reads “For Gamers,By Gamers.” Additionally, the limited edition razor is designed with built-in exfoliating technology that removes dirt and unwanted debris, leaving you with soft skin from every stroke. The whole set provides a truly effortless grooming experience.<\/p>\n
Gillette and Razer\u2019s \u201cFeel Sharp, Play Sharp,\u201d is also more than just the rollout of limited edition products. The platform also highlights innovation through IRL activations, whether it’s fans engaging with both brands and gaming events around the world or gamers experiencing campaigns through the Gillette Gaming Alliance roster of streamers and Razer influencers. The initiative is truly a way for gamers to connect through the grooming lifestyle.<\/p>\n
\u201cWe\u2019re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture,\u201d said Daniel Ordonez, Global Brand Franchise Leader for Gillette. \u201cGamers worldwide will enjoy our latest collaboration \u2013 the perfect combination of form, function, and design.\u201d<\/p>\n
\u201cAfter Razer Razer was introduced on April Fool\u2019s Day, we\u2019ve been inundated with requests to design one. We\u2019re excited to give our fans what they asked for,\u201d explained Ayesha Durante, VP, Global Head of Marketing at Razer. \u201cThis collaboration between two powerhouses has resulted in a co-created design, featuring the best of Razer and Gillette, with a focus on quality and performance.\u201d<\/p>\n