A TOP UK seaside theme park has slashed the price of tickets for the summer holidays.
Blackpool Pleasure Beach has discounted entrance tickets for the last Saturday of July and every Saturday of August.
Those booking more than seven days in advance will save around 30% on the cost of their ticket, with adults just £34 and juniors (11 and under) £30.
For guests who book less than seven days in advance, adult tickets cost the discounted rate of £39 and £35 for juniors.
The park is also hosting two late night evenings.
Twilight Thrills on August 5 gives guests the chance to enjoy 11 hours of fun, with the park opening from 10am until 9pm.
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Late Night Riding with Fireworks on August 26 will see the park welcome guests for 12 hours, culminating in a firework display.
CEO Amanda Thompson OBE said: "We want to make a fun-filled day out at Blackpool Pleasure Beach as accessible as possible, which is why we've decided to cut the prices of our Saturday tickets for the last Saturday in July and all Saturdays in August, helping ensure everyone can enjoy a day out at Pleasure Beach this summer!
"Those people booking more than seven days in advance will also cut costs with exclusive early bird discounts, so we'd encourage anyone planning to come and see us this year to get their tickets booked sooner rather than later.
"With the reimagined Valhalla now open, the 100th anniversary of the Big Dipper and our new Nickelodeon Land characters joining us this summer, there's never been a better time to enjoy a day out at Pleasure Beach.
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"What's more, for any guests joining us for our late night evenings, if they book more than seven days in advance, they'll be able to enjoy up to 12 hours of fun – that's less than £3 per hour!"
Family-owned and run since it first opened back in 1896, Blackpool Pleasure Beach has 10 rollercoasters, including the UK's only double launch rollercoaster – ICON.
Blackpool Pleasure Beach also has two onsite hotels – the 157-roomed Big Blue Hotel and the Boulevard hotel.
Younger guests can enjoy the ups and downs of the Blue Flyer along with 11 other rides, plus meet their favourite Nickelodeon characters at the UK's only Nickelodeon Land.
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