Brits reveal the top things that make a holiday memorable with good weather the most important

Researchers polled 2,000 UK sun-seekers and found a memory-laden holiday also requires at least five fun activities including wine tasting, jet-skiing and skydiving and escaping to enjoy nature.

One in three said spending time with family was crucial – while one in 10 think an adult-only holiday is the best way to enjoy a sunshine break.

The study, commissioned by Iberostar, also found one in five Brits prefer to holiday in style, opting for an exclusive experience – with five-star hospitality, high-end dining and first-class travel in high demand.

Oscar Gonzalez, global marketing director of Iberostar Hotels & Resorts, said: “Our study shows that everyone’s vision of their perfect holiday is different.

''And creating a memorable trip should be seamless, whether you’re looking to unwind on a beach or fuel your wanderlust with a big adventure.”

But when it comes to making a family trip memorable, 42 per cent of travellers said it was important for their kids to have access to lots of activities.

One third said it was good for children to make new friends, while four in 10 said they would need access to a pool.

Romantic Brits even said getting married or engaged made their holiday truly memorable, while one in seven suggested holidaying with a loved one made it a trip to remember.

Top 10 factors of a memorable holiday

1. Good weather
2. Lots of laughter
3. Fantastic views
4. Seeing something you’ve never seen before
5. Good food
6. Being able to switch off / having no worries
7. Spending time with family
8. Doing activities you wouldn’t normally do at home
9. Clear blue skies
10. Meeting new people

The research also shows how Brits have become more sustainable, with one third agreeing their holiday would be more memorable if their holiday company too measures to be more environmentally friendly.

Keeping healthy on holiday is also an important facet of a great vacation – four in 10 love to walk and hike, while a third think swimming is the ultimate fitness activity.

And nearly all of those polled agreed that the gastronomy consumed on holiday was fundamental to creating a memorable experience – with 40 per cent preferring to eat sustainable, locally caught foods.

It also emerged with UK holidaymakers predicted to book more short breaks in 2019 than ever before, Italy and New York are among the top city destinations, the study by OnePoll found.

Brits choosing to stay in the UK are opting for staycations in 2019 with Cornwall and Scotland soaring in popularity.

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