World’s biggest Greggs store to open inside Primark – with new clothing line

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We all love a Greggs.

Everybody has their favourite bake – whether it’s a sausage roll or a chicken melt – but Britain’s favourite bakery is launching a brand new range of rather unexpected goodies alongside its biggest ever store.

The high street bakery is set to launch its first ever fashion collection in collaboration with cheap and cheerful retailer Primark.

A limited-edition range of 11 items of clothing will go on sale in 60 Primark stores across the UK from February 19 (that’s next Saturday).

The new partnership was unveiled by both companies this week, but it doesn’t stop at clothing as a mega 130-seat “Tasty by Greggs” cafe will open in primary Birmingham on February 12 allowing shoppers to sit down and scoff down their favourite baked treats.

Have you ever heard of anything more glorious?

From 8am, the restaurant will offer customer favourites including bakes, pizza, sweet treats, a range of coffee, alongside hot food-to-go.

And, you’ll be able to make click + collect orders on the Greggs App.

Plus, the world’s largest Greggs will have a number of design features to promote the “ultimate Greggs experience” including doughnut-style seating areas, flying vegan sausage rolls and a sugar strand doughnut swing.

There will also be a Greggs picnic area, refillable water station and self-serve coffee station using contactless.

Video clips of the cafe and collection were shared across the Greggs and Primark social media channels leaving fans desperate to get their hands on the fresh new fits.

And, at the weekend, mannequins at a number of Primark stores were spotted with Vegan Sausage Rolls and Steak Bakes hidden in pockets and snuck onto displays.

Meanwhile receipts discretely showed items from the Greggs menu.

More details on the clothing collection will be released closer to the date, but it’s though that shoppers who head to Dean Street Primark in Soho, London, from February 17-18 can snap up two pieces ahead of the rest of the country for free.

The appointment system will open for booking via a link that will be shared on both Greggs and Primark Instagram and Facebook pages at 10.00am on Thursday, February 10. Limited appointments will be available on a first-come, first-served basis.

Speaking about the new partnership, Raymond Reynolds, Business Development Director at Greggs said: "Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves.

“We’ve got some great pieces that we can’t wait to share.

“Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops."

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While, Tim Kelly, Director of New Business Development at Primark added: "We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.

“We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range."

  • Primark
  • Greggs

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