Women in a frenzy over 'game changing' lube

Women in a frenzy over ‘game changing’ lube by company behind THAT very provocative advertising campaign

  •  Girls Get Off sex toy brand promoting female masturbation 
  •  The lube has been labeled a gamechanger by women

 The Juicee lube cube has been dubbed a ‘game changer’ in the bedroom

The women from ‘Girls Get Off’ caused a splash last month with their very provocative ‘close the gap’ self love campaign – now their ‘game changing’ lube has everyone talking.

Dubbed ‘Juicee’ the lube comes in a push-top cube, similar to those seen in skincare lines, and people can’t get enough.

‘It is so handy, you just need one hand so using it doesn’t ruin the mood and it looks good on the bedside table,’ one fan said on a post about the water-based aid.

Speaking to FEMAIL the brand’s founders Viv Conway, 27, and Jo Cummins, 38, beamed with excitement over the product’s huge surge in popularity.

‘We wanted something that wouldn’t look out of place next to your skincare. Not some dildo looking/phallic bottle that you’ve got to hide in your supermarket basket or in your drawer,’ they said.

‘It’s small enough to be stored upright so you won’t have any issues with lube leaking in your bedside drawer.’

Since their ‘in your face’ advertising campaign in January, which featured a woman’s slightly parted legs with the slogan ‘close the gap’ the company has been growing quickly.

Speaking to FEMAIL the brand’s founders Viv Conway, 27, and Jo Cummins, 38, beamed with excitement over the product’s huge surge in popularity

The company raised eyebrows with this advertising campaign in January

The women revealed they waned to start a woman-focused self-love company and want to help people grow in confidence when speaking about masturbation.

With stickers attached including ‘this is not, not a vibrator’ and ‘Hi, I am your new best friend’.

‘We realised there was a gap in the market for a brand that made women feel good about themselves and like buying sexual wellness products as ‘normal’ as buying skincare,’ Viv and Jo said.

‘It’s small enough to be stored upright so you won’t have any issues with lube leaking in your bedside drawer,’ the company founders said

‘Vs the current options at the time that were to go into a seedy sex toy shop or online where there were 1000’s of diff types. 

‘We wanted shopping with us to be a fun, easy, and positive experience. We’re passionate about helping women feel comfortable getting to know themselves and asking for what they want in the bedroom.’

And the approach seems to work. The Juicee lube sold out within weeks and the store sells a toy every 45 minutes.

Girls Get Off reveal survey results on masturbation: 

In 2023 the GGO team surveyed community members and were shocked by the data found:

· 2990 people (72%) of people only masturbate 1-5 x per week

· With 17% (724 people surveyed) saying they do not masturbate at all

Another finding included:

· 1414 voters (41%) masturbate as often as they would like with 32% saying that they didn’t masturbate as much as they would like

· Finally, when asked ‘do you have as much sex as you’d like to be having’ 71% (2915) survey members said ‘No’ with the main reason being kids as a factor.

The survey completed this month by Girls Get Off still supports the claim by Australian researchers completed in 2014 that the masturbation gap between men and women in Australia is 50%

Viv Conway co-founder of Girls Get Off is on a mission to ‘close the gap’ and is available for comment on how we can ensure self pleasure is top of mine. 

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