THE CONCEPT OF THE ROUGE ABSOLU BRAND

Géraldine PRIEUR created her brand ROUGE ABSOLU in 2012 in PARIS.

ROUGE ABSOLU VISION

ROUGE ABSOLU invites a radically different vision of the world to triumph: feminine, sassy, ​​vibrant with color.

THE PHILOSOPHY OF GERALDINE PRIEUR, THE FOUNDER OF THE BRAND

“I believe in the powers of art, design and color.

I believe in beauty that touches the senses, arouses desire, arouses envy …

A beauty that transcends the free and the daring, reflecting a state of mind freed from all shackles. ”

Instagram.com @rougeabsolu

OUR MISSION

ROUGE ABSOLU aims to inspire and nourish the human spirit with a new language through a unique art of living.

Opening up new fields of expression to colors, materials, and excellence in architectural and interior design know-how (tannery, embroidery, earthenware, etc.), it sublimates them, reinvents them, brings them back to life beyond the inhabited space.

OUR AMBITION
Imposing a LIFESTYLE concept unmatched by any other French brand.

OUR VALUES
Audacity – Know-How – Sharing

THE CONCEPT OF THE ROUGE ABSOLU BRAND

HOUSE OF GLAM. UNCONVENTIONAL COLORFUL LIFESTYLE

Cultivating anti-conformism, designer Géraldine Prieur dares a visionary design borrowing from elegance, where noble materials flirt with the sensuality of shapes and the exuberance of colors.

THE ROUGE ABSOLU WOMAN

The ROUGE ABSOLU woman is free, independent, assertive.

SHE IS A MAGICIAN OF COLORS.

She seduces, surprises, intrigues with her daring and extravagance.

She dares to mark her difference, to take a new look at what surrounds her, infusing joy and color where you don’t expect it.