Géraldine PRIEUR created her brand ROUGE ABSOLU in 2012 in PARIS.
ROUGE ABSOLU VISION
ROUGE ABSOLU invites a radically different vision of the world to triumph: feminine, sassy, vibrant with color.
THE PHILOSOPHY OF GERALDINE PRIEUR, THE FOUNDER OF THE BRAND
“I believe in the powers of art, design and color.
I believe in beauty that touches the senses, arouses desire, arouses envy …
A beauty that transcends the free and the daring, reflecting a state of mind freed from all shackles. ”
ROUGE ABSOLU aims to inspire and nourish the human spirit with a new language through a unique art of living.
Opening up new fields of expression to colors, materials, and excellence in architectural and interior design know-how (tannery, embroidery, earthenware, etc.), it sublimates them, reinvents them, brings them back to life beyond the inhabited space.
Imposing a LIFESTYLE concept unmatched by any other French brand.
Audacity – Know-How – Sharing
THE CONCEPT OF THE ROUGE ABSOLU BRAND
HOUSE OF GLAM. UNCONVENTIONAL COLORFUL LIFESTYLE
Cultivating anti-conformism, designer Géraldine Prieur dares a visionary design borrowing from elegance, where noble materials flirt with the sensuality of shapes and the exuberance of colors.
THE ROUGE ABSOLU WOMAN
The ROUGE ABSOLU woman is free, independent, assertive.
SHE IS A MAGICIAN OF COLORS.
She seduces, surprises, intrigues with her daring and extravagance.
She dares to mark her difference, to take a new look at what surrounds her, infusing joy and color where you don’t expect it.