Swap 15 premium brands for own-label products and you can save £1,200 a year without noticing a difference | The Sun

SWAPPING your favourite brands for own-label products is the perfect way to swerve price hikes.

The cost of food has reached a 40-year high, with the average annual grocery bill up by £571 from £4,610 to £5,181 a year, says analyst Kantar.

Switching from premium branded items to your supermarket’s own range could slash your costs by up to 30 per cent – saving you £1,554 a year.

And “downshifting” to cheaper products does not have to mean lowering your standards.

The Sun’s Squeeze team has put everyday products from all the major supermarkets to the test, to find out which are the closest in quality to the branded versions, and the best value for money.

Here we help you sort the best dupes from the duds, marking all items out of 20.


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Our smart swaps could slash almost £24 a week from your weekly supermarket bill – or £1,248 a year – without you noticing a difference.


  • Big brand: PG Tips, 80 bags, £2.30, Tesco: – 8/20
  • Winner: M&S Everyday teabags, 80 bags, £1.20 – 20/20

WE found the M&S teabags even better than PG Tips although less than half the price.

They make a strong and rich brew.

SAVING: £1.10

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  • Big brand: Richmond, eight sausages, £2.25, Asda: – 7/20
  • Winner: Eight sausages, Lidl, £1.49 – 18/20
Richmond sausages cost £2.25 at AsdaCredit:
Lidl's own brand sausages will go down a treat and save you moneyCredit: Ian Whittaker – News Group Newspapers Ltd

SAUSAGES are a dinner favourite in many homes and we found Lidl’s own-brand bangers meaty and nicely seasoned.



  • Big brand: Lurpak, 250g, £2.50, Iceland – 12/20
  • Winner: Tesco Unsalted Butter, 250g, £1.99 – 20/20

THE cost of butter is soaring, so save by going own-brand.

Tesco’s was delicious on toast. Plus, it’s great for scrambled eggs.



  • Big brand: Coca Cola, 2l, £2.25, Asda – 17/20
  • Winner: Lidl Freeway Cola, 2l, 47p – 19/20

THIS cola is the closest to the real thing we found and fizzes in just the same way. Less than a third of the price of Coca Cola.

SAVING: £1.78


  • Big brand: Bird’s Eye, box of 10, £2.50, Sainsbury’s – 10/20
  • Winner: Sainsbury’s, Cod Fillet, box of 10, £2.25 – 20/20

DESPITE Bird’s Eye’s dominance, we felt Sainsbury’s own brand contained more fish, and the bread-crumbs were perfect.


Washing powder

  • Big brand: Fairy Non-Bio, 40 washes, £8.25, Morrisons – 7/20
  • Winner: Almat Non-Bio, 40 washes, £3.19, Aldi – 19/20

FAIRY left clothes looking slightly faded, while Aldi’s powder was the best at removing stains and kept whites bright.

SAVING: £5.06

Chopped tomatoes

  • Big brand: Napolina Chopped Tomatoes, 400g, £1, Iceland – 8/20
  • Winner: Hubbard’s Chopped Tomatoes, 400g, 28p, Sainsbury’s – 20/20

ALTHOUGH cheaper, Sainsbury’s own-label toms were not watery – and unlike the Napolina, they did not leave an acidic taste.


Baked beans

  • Big brand: Heinz Baked Beans, 415g, £1.20, Tesco – 12/20
  • Winner: Baked Beans, 410g, 39p, Morrisons – 20/20

AFTER trying Morrisons own-brand beans – perfect with a fry-up, on toast – we felt there was nothing special about Heinz.


Orange juice

  • Big brand: Tropicana Smooth, 900ml, £2.75, Tesco – 19/20
  • Winner: Simply Orange Juice, 1l, 85p, Lidl – 20/20

LIDL’S Simply Orange Juice is a third of the price of Tropicana.

It was refreshing, smooth and will not squeeze your finances.

SAVING: £1.80


  • Big brand: Heinz Ketchup, 650g, £3, Iceland – 10/20
  • Winner: Bramwells Tomato Ketchup, 650g, 65p, Aldi – 18/20

ALDI’S ketchup, a fifth of the price of Heinz, was just as tasty.

Perfect on a burger or a plate of chips, it’s worth making the switch.

SAVING: £2.35


  • Big brand: Cathedral Mature Cheddar, 350g, £4, Tesco – 14/20
  • Winner: Mild British Cheddar, 400g, £2.85, Asda – 20/20

ASDA’S cheddar is challenging Cathedral City on quality and value for money.

It is full of flavour, for around half the price.

SAVING: £1.15

Toilet roll

  • Big brand: Andrex Classic Clean, nine rolls, £5, Sainsbury’s – 13/20
  • Winner: Shades So Soft, 12 rolls, £5.60 Asda – 16/20

ANDREX Classic Clean is quality but Asda’s own loo roll felt strong and was thicker and softer.

It costs virtually 9p less per roll.

SAVING: 9p per roll

Washing-up liquid

  • Big brand: Fairy Washing Up Liquid, 383ml, £1, Sainsbury’s – 16/20
  • Winner: Magnum washing-up liquid, 500ml, 49p, Aldi – 17/20

ALDI’s Magnum washing-up liquid smelt just like Fairy, was a thick liquid and made lots of long-lasting bubbles.


Kitchen roll

  • Big brand: Plenty The Original One, 400 sheets, £8.25, Tesco – 12/20
  • Winner: Saxon Ultra Kitchen Rolls, 200 sheets, £2.29, Aldi – 20/20

THE Aldi towels were strong and robust. For £1.14 per 100 sheets, compared with £2.06 for Plenty, you do not need to sacrifice quality.

SAVING: £1.12 per 100 sheets

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Hot chocolate

  • Big brand: Cadbury, 500g, £3, Sainsbury’s – 16/20
  • Winner: Aldi Choceur Instant Hot Chocolate, 400g, £1.09 – 17/20

OUR test revealed Aldi’s hot chocolate was just as good as the Cadbury one and less than half the price. Indulgent and great value.

SAVING: £1.91

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