Parents are buying their kids an empty cardboard box for a penny this Christmas

Every parent will tell you that the box a present arrives in is always more fun for young children than the present itself. We don't make the rules.

Toy retailer BargainMax has cut out the need for a middle man and is giving the children exactly what they want – yes, the cardboard box.

Parents can now buy the ultimate Christmas present for toddlers, the Box Clever retailing for just a penny.

Forget fancy electronics and pricey play sets, Box Clever is a 49 x 41 x 30cm cardboard box that allows kids to let their imaginations run wild, hours of playtime wonder for 1p – how good is that?

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The penny price includes free postage and packaging and the gift provides hours of fun for your child.

Daniel McKay, Marketing & eCommerce Director at BargainMax.co.uk said: “Picking out Christmas presents, particularly for kids, can be overwhelming due to the sheer amount of options on the market. However, if you speak to parents, they’ll tell you that most kids think the box a present comes in is just as much fun as the present itself.

“This Christmas, save yourself the hassle and pick up a Box Clever for your little one. It’s so reasonably priced that you can get them for all of your kids, grand-kids, nieces and nephews without breaking the bank.”

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Made of the highest quality cardboard, the multi-functional Box Clever comes with several different configurations such as open, closed and flat packed. With endless imaginative ways to play, Box Clever can become a fort, a car, house and much more.

The sought after box is arguably also the most understated yet stylish gifts on the market this Christmas.

It can be fully customised by little ones using crayons, markers, stickers, and glue (sold separately) to make it a totally unique product.

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And if you're looking for more than just a cardboard box, BargainMaxis the home of branded toys, games and collectables, suitable for children of all ages.

The retailer specialises in big brand names and customers can browse thousands of top products from the likes of Disney, Lego, Barbie, L.O.L Surprise and many more.

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