Morrisons: Supermarket is the first to reinstate rationing as food shortage fears rise

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Morrisons is the first food store to reinstate its food rations. Back in March, panic buying and stockpiling left the supermarket shelves empty. With fear of a second wave of the virus, supermarkets have reintroduced new rules as well as food giant Morrisons introducing buying restrictions again on certain items in-store and online. 

Shoppers in England have reported seeing shelves empty once again of essentials including toilet toll and tinned goods. 

As a result, Morrisons has confirmed that it is rationing selected items, and has introduced buying limits on some of its most popular essentials.

This is to make sure that everyone is able to get the food and items they need. 

Purchases will be restricted to three items per customer on a small number of products including toilet toll and disinfectant, as the country records a high number of new coronavirus cases. 

It comes after shoppers left shelves empty back in March which forced customers to queue early in the morning to find essential grocery items.

A Morrisons spokesperson told ITV news that although there is plenty of stock available, they have already implemented buying limits.

They said: “We are introducing a limit on a small number of key products, such as toilet roll and disinfectant.

“Our stock levels of these products are good but we want to ensure that they are available for everyone.”

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Other supermarket giants have also said that panic buying is not needed and creates a tension in the supply chain which leave result in empty shelves for several days. 

Tesco CEO Dave Lewis said panic buying is “unnecessary” and added that it only “creates a tension in the supply chain”. 

To keep customers safe amid the rise in cases and infection, Morrisons has also introduced measures when food shopping in-store.

In their recent announcement, the supermarket said they will be reinstalling their indoor and outdoor queuing system across all stores.

Morrisons said: “Everybody’s safety is of paramount importance and we hope the announcement will allow customers to feel safe and confident when visiting the shop again.”

Customers are also urged to wear masks when visiting one of their stores and are asked to maintain social distancing guidelines when shopping.

There are also floor stickers placed around the shop to help customers keep a safe distance. 

For those who are unable to visit a Morrisons store, the supermarket has released its food box subscription service where customers can sign up for weekly, fortnightly or monthly deliveries. 

The online food box service will help shoppers get groceries delivered to their door so that they do not have to leave their home. 

A lot of supermarkets turned to food boxes back in the peak of the pandemic and have now continued them. 

Costing just £30, the Feed a Family Recipe Box contains five meals, suitable for a family of four.

Each meal works out at only £1.50 and food includes vegetables, meat and cheese. 

A Cupboard Essentials box is also available to purchase for £22 which includes soup, pasta, tuna, beans and toilet roll. 

Aidan Buckley, Director of Food to Order, for Morrisons said: “Customers use our food box service to get fresh food and cupboard essentials delivered to their doorstep quickly.

“We are making the service simpler and even better value to ensure everyone can get access to affordable food at this difficult time.”

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