Marks & Spencer launches 'tribrid' Hot Cross Bun Yumnuts for Easter

M&S delights fans by launching ‘tribrid’ Hot Cross Bun Yumnuts for Easter with cinnamon and nutmeg icing on a deep fried Yum-Yum base

  • British retailer took to Instagram to share a picture of the dessert ‘tri-brid’ 
  • The £1.50 treat is a combination of yum-yum, doughnut and Hot Cross Bun
  • Dessert is topped with a mixed spice fondant topping, including the classic Easter flavours of cinnamon, nutmeg and ginger and milk chocolate chips

Marks & Spencer has delighted fans by launching a special Hot Cross Bun Yumnut for Easter.

The upmarket British retailer took to Instagram this week to share a picture of the dessert ‘tri-brid’- a mix of a doughnut, yum yum and hot cross bun, which is on sale in shops across the UK for £1.50 each or £4 for a pack of three. 

Combining a mixed spice fondant topping, including the classic Easter flavours of cinnamon, nutmeg and ginger, crossed with white fondant icing and finished with moreish milk chocolate chips – the indulgent treat is sure to wow anyone with a sweet tooth at Easter.

Marks & Spencer has delighted fans by launching a special Hot Cross Bun Yumnut for Easter. The upmarket British retailer took to Instagram this week to share a picture of the dessert ‘tri-brid’- a mix of a doughnut, yum yum and hot cross bun, which is on sale in shops across the UK for £1.50 each or £4 for a pack of thre

The bakery-made treat is created using M&S’s unique butter-enriched yum yum recipe which includes a minimum 18- hour dough resting time coupled with 48 laminations to give it a light texture.

It’s then deep-fried and covered in the classic sweet sugar glaze, doughnut style, before being beautifully decorated. 

Marks & Spencer’s introduced Yumnuts™ in early 2020, and have sold more than seven million so far.

They say their latest product ‘was a no-brainer’ as customers’ love a bakery fusion and love the humble yum yum and doughnut even more’.   

The supermarket currently has six flavours in the range – including Raspberry Royal, Billionaires, and the trusty Plain Jane.

Fans were delighted with the new dessert with many saying they were going to rush to M&S to buy a bite

Kirsty Rowley – Product Developer for Yumnuts™ told FEMAIL: ‘We have had some great fun over the past year expanding our exclusive Yumnut™ range, launching not only delicious bakes, but beautifully decorated, and in some cases, tongue-in-cheek additions. 

‘Most recently the Lovenut and Santa’s Yumnut™ became media sensations with the latter even making it on to US talk show, Ellen! I am sure our Hot Cross Yumnut™ is going to be just as popular – warming spiced fondant icing and chocolate. What is not to love! Hoppy Easter!’

Fans were delighted with the new dessert with many saying they were going to rush to M&S to buy a bite.

‘I don’t know what this is but I want it,’ said one.

‘Beautiful,’ added another.

‘We need to go to M&S!’ wrote a third, tagging their friend.  

The ‘Christmassy’ bakes were posted by M&S on Twitter in November, who said: ‘Who wants a bite of Santa’s Yumnut’?

It comes after the supermarket raised eyebrows across the world at Christmas when they released ‘Santa’s Yumnut’ in a series of social media posts filled with innuendo.

Shoppers claim their tweet about the new festive yum-yum donut hybrid is laced with innuendo, after the retailer invited customers to take ‘a bite of Santa’s Yumnut’.

The ‘Christmassy’ bakes were posted by M&S on Twitter in November, with the caption: ‘Who wants a bite of Santa’s Yumnut’?

‘Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in store bakery.’ 

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