Iceland Black Friday 2021 – how to find the best deals in this year's sale event

FROZEN food chain Iceland is set to join hundreds of retailers slashing prices during Black Friday this year.

The popular supermarket previously offered a slew of freebies and price cuts for shoppers who made purchases during the sale last year. But what will be on the cards for 2021?

*Remember, just because an item is in the sale, it doesn't mean you can't find the same product, or similar, elsewhere. Always shop around to make sure you're getting the best price.

  • Shop Iceland's latest deals -click here

What Iceland Black Friday deals to expect for 2021?

Iceland is yet to confirm details about what deals it is offering for 2021, but we predict fans of he supermarket will be able to pick up similar deals to last year.

Online the retailer has teased: "2020 was a big year for us – packed with huge Black Friday offers, deals and competitions, but 2021 is set to be even bigger."

The chain is likely to offer big price cuts on popular food ranges as well as money off vouchers to use during the discounting event.

Shoppers can check for news and announcements by heading over to the official Iceland Black Friday page ahead of the big day.

You can also sign up to the chain's Bonus Card to receive rewards every time you shop – including during the Black Friday sale.

What Iceland Black Friday deals were available last year?

Previously Iceland customers were treated to an array of random freebie prizes, money-off vouchers and discounts when making purchases on Black Friday.

Highlights included a year's supply of groceries worth £2,500 and discounts on top branded items for shoppers preparing for the festive season.

In 2019 the chain even offered bargain-hunters the chance to snap up giant Olaf from Frozen cuddly toys in the sale.

When is Black Friday 2021?

This year Black Friday will take place on November 26.

The annual sale usually falls the day after the US Thanksgiving holiday, and you can read all about how to prepare for Black Friday in our guide.

What was previously just a US only event has now grown into one of the biggest global discounting events in the calendar.

Black Friday attracts millions of shoppers keen to pick up savings on coveted items ahead of the festive season.

When is Cyber Monday 2021 and will Iceland take part?

This year Cyber Monday will take place on November 29.

The online only discounting follows Black Friday and the weekend filled with deals, making it the final day to take advantage of savings before Christmas.

Iceland is yet to confirm whether it will take part in Cyber Monday, however it is highly likely that the supermarket will continue any offers from Black Friday through to Monday.

More Great Black Friday Deals

Take a look at some of the other Black Friday deals we’ve found around the web

  • 101 Black Friday deals
  • Mattresses
  • Vacuum cleaners
  • Toys
  • Advent calendars
  • Shark
  • Dyson

How much is Iceland delivery?

All online Iceland shoppers can get free home delivery when spending £40 or more.

Is you spend £25 or more in store you can also opt for free same day home delivery. Simply shop in store as normal and at the till request the store to door home delivery service and arrange a suitable time slot.

You can check details for home delivery services from the supermarket chain by heading to

What is the Iceland Bonus Card?

The Iceland Bonus Card is a handy reward card you can sign up for online.

Unlike reward cards from rival chains, the Iceland card works by loading the card with cash, which you then use to pay for your shopping.

Once you've racked up a certain amount of points, you'll receive discounts and money-off deals to take advantage of in stores and online.

If you click on a link in this story we will earn affiliate revenue.

Check out what deals are expected to feature in Morrison's Black Friday sale for 2021.

Read our guide on the John Lewis Black Friday 2021 sale and find out how to bag the best bargains.

Visit our Black Friday hub for the latest news and updates in the run up to November.

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