Crime Stories with Nancy Grace host Nancy Grace on backlash over the Netflix film “Cuties.”
The people demanding that viewers boycott Netflix over the release of the movie “Cuties” (“Mignonnes”) may have had the opposite effect.
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The movie focuses on a group of 11-year-old girls who form a provocative dance group that performs somewhat sexualized routines, much to the chagrin of one character’s very conservative Senegalese family. Previews and promotions for the film led many to call on Netflix to remove it from its library and had the hashtag “#CancelNetflix” briefly trending.
According to a Hollywood marketing and research firm, Screen Engine/ASI, the highly publicized controversy surrounding the movie may have only succeeded in piquing people’s interest.
The Hollywood Reporter notes that Screen Engine has developed an exit-polling system for movies that debut digitally, a handy metric at a time when the coronavirus pandemic has several U.S. theaters still closed. The company surveyed 96 viewers and determined that more than half, or 52%, said that the controversy was the key reason they decided to watch. Meanwhile, 29% said it was a major reason they tuned in.
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