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Anyone who suffers from psoriasis or eczema will know the skin conditions can be itchy, uncomfortable and downright painful at times.
On top of that, adults can sometimes feel self-conscious over the condition, despite millions in the UK alone going through similar skincare woes.
Hence why this so-called miracle cream is going viral.
Childs Farm Baby Moisturiser, which costs just £4, has been hailed by parents and non-parents alike for its skin-transforming abilities.
This summer, Facebook user Laura Gray shared her awe of the product on social media – leaving her with 43k shares and 12k reactions.
She stated: "Needed to share this with you all. I suffer from psoriasis, have done for years.
"I get it all up my arms, neck and chest and up until yesterday only hydrocortisone cream would get rid of it, but it's really harsh and only pharmacists can give it you.
"Yesterday my Mam told me try this baby moisturiser, I'm not joking 24 hours later my psoriasis is gone! Anyone suffering with psoriasis or eczema you need to try this."
"Anyone suffering with psoriasis or eczema you need to try this." And the comments quickly flooded in to back up Laura's testimonial.
One person wrote: "This is what I use daily on max! It’s absolutely brilliant. I have before and after pics just like this. I can’t rate it highly enough."
Another added: "Laura I seen this post and went got my Ivie some straight away as she’s covered in rashes and not things worked in her.. this has started to clear it up!! Thanks for posting this it’s amazing [sic]."
"Charlotte used to have eczema. Had steroid cream, aqueous cream, hydrocortisone the lot and nothing worked. Bought this a year or so ago now and it cleared it up straight away. I buy in bulk from their site. I tell everyone I know about it," agreed a third.
Previously, parent Paige Sweeney shared a before and after picture of her daughter reading: "This darling girl has clearly really suffered with her hands – just delighted something has helped her at last! Thank you."
Over on their site, the award winning British skincare brand broke down just why the baby lotion is so effective.
It reads: "Childs Farm award-winning, mildly fragranced, baby moisturiser contains some of nature’s finest ingredients. It’s been specially formulated to help protect and hydrate baby’s delicate skin.
"With gorgeous shea and cocoa butter, adults can’t resist it either: who wouldn’t want all over fresh-smelling, soft and hydrated skin!
"Suitable for newborns and upwards. Dermatologist and paediatrician approved as suitable for sensitive and also eczema-prone skin."
And for less than £5 for 250ml, it's definitely worth a try.
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