Burger King Japan adds a unique entry to the chicken sandwich wars

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Ugly things can taste good too.

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Ever since Popeyes introduced its highly successful chicken sandwich last year, several other fast-food chains have either introduced new chicken sandwiches or plan to do so in the near future. Even Burger King in Japan is promoting a new chicken sandwich, although with a bit of a twist.

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The fast-food chain recently revealed the Chicken de Ugly on its Twitter page. While ugly may seem like a harsh word for the sandwich, it may not be far off for the food's unique look.

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The sandwich includes a crispy chicken party, pickles, bacon and lettuce. The bun is apparently the ugly part, as it has cheese baked on top of it, giving it a rougher look than fast-food burgers typically have in advertisements.

The sandwich is part of the Ugly Burger line that the fast-food chain introduced earlier this year.

Meanwhile, McDonald’s in the U.S. recently announced that it will be introducing a more traditional looking chicken sandwich. The sandwich had a brief trial run in Houston, Texas, and Knoxville, Tenn., last winter. While a debut date for the sandwich has not been revealed yet, it is expected to hit menus across the United States early next year.

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During the Crispy Chicken Sandwich’s test in Texas and Tennessee, the sandwich was served as a dressed-down version of the chain's other chicken sandwiches, featuring a fried chicken filet served on a potato roll, topped with butter and pickles. A deluxe version included tomatoes, lettuce and mayo.

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McDonald’s also announced it will begin testing a plant-based burger (of course) called the "McPlant" early next year.

Fox News' Janine Puhak contributed to this report.

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