The deals will be available from this Saturday until December 8, and and will include a selection of furry friends as well as clothing items.
But the sale will only be available as long as stocks last, so if you're a Build-A-Bear fan, you should head to the stores as soon as you can on Saturday.
The sale is not going to be available online.
Standard sized bears usually cost between £11 and £27, while outfits range from around £10 and £15, according to the retailer.
Build-A-Bear is secretive about the exact products it's including in the sale, but recommends shoppers sign up for its free Bonus Club to be among the first to see which furry friends are going on sale.
Each day of the sale, the deals that are part of that day's £8 offer will be revealed via email to Build-A-Bear Bonus Club members.
How to save money on your Christmas shopping
- LOOK FOR DISCOUNTS Visit websites like Vouchercloud, Myvouchercodes.co.uk and Vouchercodes.co.uk to look for discounts before buying.
- EARN CASHBACK Before you buy anything, visit cashback websites like Quidco or TopCashback, to see if you could earn money for shopping.
- COMPARE Find the cheapest deal buy using websites like Pricerunner.co.uk or Kelkoo.co.uk.
- SIGN UP to newsletters. Most retailers will offer exclusive discounts to loyal shoppers
This year the retailer has also teamed up with children's charity Barnardo's to help more children have a merry Christmas.
For every furry friend bought in a Build-A-Bear Workshop store as well as online from today to December 4, one teddy bear will be donated to the charity and given to a vulnerable child – with up to 5,000 bears handed out.
From today until December 9, guests can also donate new, unwrapped toys to Barnardo’s in Build-A-Bear Workshop stores.
Or you can make a donation at the checkout to benefit Barnardo’s, both in stores and online, from today until December 26.
Build-A-Bear has over 400 stores worldwide – use its store locator to find your nearest shop here.
The retailer made headlines earlier this summer after a promotion where parents could pay their child's age for a teddy bear backfired and led to fights among shoppers.
As a result of the long queues, Build-A-Bear then offered customers vouchers for free toys.
Asda has also launched a huge toy sale this week – and with a simple trick, shoppers can save a whopping 55 per cent.
Fortnite action figures are also hitting shops this Saturday, but bargain hunters have already spotted them in Asda.
Meanwhile, Kevin the Carrot and other stars from Aldi's Christmas advert are selling for five times more than their original price on eBay.
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