We regret to inform you that you’ve (probably) been storing your ice cream all wrong.
In truly shocking news, Ben & Jerry’s has declared that their tubs should be stored in the freezer upside-down, meaning the lid side goes downwards and the bottom of the tub goes up.
This isn’t simply a matter of aesthetics.
The ice cream brand says that this method of storage is an essential tip for defeating freezer burn – that nasty phenomenon when you get chunky ice crystals on top of your sweet trea.
They explain that freezer burn occurs when moisture leaves the ice cream and ‘joins forces with moist ambient air’, refreezing on the ice cream’s surface and damaging the flavour and texture of the cream.
This is especially likely to occur if you get your ice cream tub out of the freezer to thaw, serve yourself a big scoopful, then forget to put the tub back into the freezer for a bitm meaning partially melted ice cream has to refreeze.
And apparently, inverting the tub is an easy trick to prevent this happening.
On their website, Ben & Jerry’s say: ‘This trick is a little risky (and potentially messy), so ensure you have a tightly fitting lid before attempting. Ok, ready? Flip your partially melted pint upside down before refreezing.
‘This causes the melted ice cream to drip onto the lid where it has less chance of ruining the still-cold portion.’
Other tips for tackling the burn include making sure your freezer is cold enough, – you want it below 0°F or -17°C – never microwaving your ice cream in an attempt to thaw it, and storing ice cream at the back of the freezer so warm air doesn’t rush straight to your tub every time you open the door.
When the weather is as hot as it is now, ice cream takes on a renewed importance, and the last thing you want is your carefully selected treat to go gross due to a freezer-related mishap. Heed this advice.
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