Jeremy Dee, managing director of Swizzels, said: ‘Parma Violets have been instrumental in the success of Swizzels because of their loyal and dedicated fanbase.
‘As a result of this we want to find and reward the biggest fan as a way of saying thank you whilst celebrating one of Swizzels’ most traditional sweets.’
Claire Lee, brand manager at Swizzels added: ‘Parma Violets have split opinions ever since their creation, but that doesn’t stop the sweets from being loved by so many. There are countless passionate Parma Violets fans out there, so selecting the biggest one won’t be easy.
‘We’re so excited to go on the search to find the biggest fan. We want people to share what Parma Violets means to them and to show us their love for the sweets.’
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