Iceland launches cheese board bath rack so you can snack while you soak

Is there anything more relaxing than having a glass of red wine in the bath?

Well, how about adding a a cheese board to that setup? Picture the scene, you sink slowly into the warm bubbles, sip on a full-bodied Pinot and take a bite of creamy Camembert.

Iceland has just launched a cheese board bath rack so this dream can become a reality.

Who says cheese boards have to be eaten at a table? Or while wearing clothes? Now you get to enjoy this civilised meal in the nude, surrounded by bubbles and candles.

But, if the thought of eating while you’re in the bath makes you feel a bit weird, there is actually some scientific thought behind the idea.

Iceland’s research team found that the bathtub is the perfect place to experience new cheeses. Steam quickly brings cheese to room temperature, which is essential to loosen fats, giving cheese a better texture and flavour. 

They also found that 15% of people have admitted to eating cheese in the bath anyway, so if you’re one of them – this could be the perfect product for you.

This first of its kind bath snacking-tool was developed to give cheese lovers an indulgent bath experience. It features a dark wood finish, matching cheese knives and a large surface area to display a fine spread of cheese, wine and crackers.

‘Whether it’s hiding cheese from their partner, or sneaking a nibble alone in the bath, the UK clearly has an insatiable appetite for cheese and we’re hoping our brand-new Cheese Board Bath Rack will help to meet the nation’s cheese obsessed needs,’ says Andrew Garton, chilled trading director at Iceland.

The Cheese Board Bath Rack costs £10 exclusively on the Iceland website.

So what, do you think about the concept? Are you down for cheese in the bath? Or is it wrong on every level?

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