During the last lockdown, everyone was talking about their homemade sourdough and banana bread.
Now, we’re in the middle of a second lockdown and with the change of season, the go-to bake had changed.
Waitrose says that they expect cinnamon buns to be the thing to make this time round.
Over the past week searches for ‘cinnamon buns’ on Waitrose.com have risen by 60% compared to last month and searches for ‘cinnamon bun’ and ‘cinnamon rolls’ are up 320% and 400% year on year respectively.
The most popular cinnamon bun recipe for the brand is one by former Bake Off contestant Martha Collison, with views up 692% versus last year.
Waitrose also reveals that sales of bread flour and yeast – both key ingredients in Cinnamon Bun recipes – are up a staggering 200% and 247% year on year.
Natalie Breslin, Home Baking Buyer at Waitrose comments ‘During the first lockdown we saw many customers discover or rediscover their love for baking and we expect the same to happen this time around.
‘Sales across our home baking range are already up 60% compared to last year, and this time we expect the smell of banana bread to be swapped for that of sweet cinnamon buns as these are a truly autumnal treat – perfect for an indulgent afternoon snack or alternative brunch option.’
Earlier this year, Metro.co.uk published a recipe for the sweet treat by bakery Bread Ahead.
And if you want to whip some rolls up quickly, baker Eloise Head recently revealed how to make an individual mug cake based on the cinnamon buns.
Prepare yourself for your timeline to be filled with people showing off their the bakes once more.
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