Ben & Jerry's really wants to launch CBD infused ice cream

Ben and Jerry’s wants to launch CBD infused ice cream, in hopes of jumping on the cannabis oil trend.

The ice cream company shared a photo of a mock-up of what could be a new ice cream tub some time in the future to their Instagram, writing: ‘Trend alert! CBD-infused ice cream is (maybe, hopefully) coming to a freezer near you!’

And, unsurprisingly, people went pretty wild for the idea.

One person commented: ‘Thank. You. For normalizing. Hemp and cannabis. The work you guys do is SO much more than just ice cream.’

Another said: ‘This is why you guys are the best ice cream company out there’.

Someone else added: ‘Ben and Jerry’s continuing to be the ice cream we didnt know we needed’.

Of course, Ben & Jerry’s is an American brand and currently the FDS prohibits adding CBD to food and beverages – but they recently had a hearing on the legalisation of CBD-infused foods, and Ben & Jerry’s submitted a comment to them supporting legalisation.

https://www.instagram.com/p/ByF29fKg9T_/

The brand is hoping that eventually, CBD-infused ice cream is something they’ll actually be able to roll out.

Ben & Jerry’s CEO Matthew McCarthy said: ‘We’re doing this for our fans.

‘We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.’

On their website, the brand added: ‘Just chasing a trend isn’t quite enough for us. We want to use sustainably-sourced CBD from our home state of Vermont.

‘After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations.

‘By using high-quality, sustainably-sourced ingredients, we support our linked prosperity model, ensuring that everyone involved with making our flavors — from the cocoa farmers to the Scoop Shop scoopers — is positively impacted.’

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