Just when you thought the twinkling treatment – which was made famous by its Towie fans – was firmly in the history books of ‘bonkers-beauty-trends’ it’s back with a bang.
From designs that range from full-on Christmas trees, to Santa hats, candy canes and subtle stars, bikini waxers across the UK have seen a rise in the number of clients requesting vajazzles and asking about festive designs.
“People still love to have a vajazzle,” confirms Shanice Seferrancha, a trainer for the Ministry Of Waxing.
And Nadiya Vekar, a beauty specialist at Four London agrees.
"Bikini waxing or vajazzling is very in keeping with the fashion right now," Nadiya explains.
"As you see all the sequins and sparkly dresses hitting the stores for Christmas, people often decide they want to extend that look into their bikini area.
"It’s very, very popular this time of year," she adds.
"We could do candy canes, baubles or initials are popular as a special surprise for your other half.
"I remember the trend first starting in the late 90s/early noughties but that's exactly the fashion we’re seeing now," Nadiya explains.
"Cycling shorts, chunky trainers, crop tops. It’s the same in beauty salons – the 90s vajazzle is making a comeback!"
But Shanice says some clients are asking for a new twist on the look.
“I now have clients who like to team the crystals with stencilling, which offer a more intricate design and works like a transferable tattoo but with a glittery finish," she explains.
“Both vajazzling and stencils last for up to two weeks and no doubt we'll see a rise in people requesting them for Christmas treat.
“We could do anything the client requests, from a sparkly Christmas tree, to a few stars or even a cheeky Santa hat.”
Despite the trend first making a global impact way back in 2010, celebrity advocate Jennifer Love Hewitt says she’s still a huge fan.
She told America's ELLE magazine: "I did it for a few OB-GYN appointments. Just to make my doctor laugh. But I haven't vajazzled since.
"I did think about it yesterday."
Jennifer, 39, who has two kids Autumn, four, and Atticus, three, previously spoke about her love of “vajazzling her vajayjay” and how she enjoyed having a "sparkly secret" in her pants.
She said: "It's where you stick Swarovski crystals on the female area to add a little glitz and glamour.
"The fun part of being a girl is that there are little beauty things you can do to make yourself feel special. I can walk around all day and think, 'nobody has any idea that I have a sparkly secret in my pants right now.' "
The trend then became a huge hit in the UK as Towie star Amy Childs proclaimed she was a fan and offered the treatment in her Essex salon.
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