Shoppers praise L’Oreal purple shampoo as the ‘best ever’ for banishing brassiness – and it’s now just £2.70 in Superdrug – The Sun

SHOPPERS have praised L'Oreal's purple shampoo as the "best ever" for banishing brassy tones and it's got dozens of five-star reviews online.

The Elvive Colour Protect product is being touted as a lifesaver for blonde, highlighted or greying hair – and it's currently reduced to just £2.72 on Superdrug.


Raving over the product on Amazon, women gushed: "This is one of the best silver shampoos I have tried. It does take out the brassiness and leaves hair with a faint silver tone also leaves her very soft."

One shopper wrote: "I have a constant battle controlling brassy tones in my hair. This worked better than some expensive shampoos I've tried. Good value too".

A second commented: "Absolutely love this product leaves my hair so soft and manageable".

While others raved: "Best ever", "great product" and "love it".


  • Elvive Colour Protect Purple Shampoo 200ml, £2.72 (was £5.50), Superdrug – buy here

One woman showed off her before-and-after shots, explaining how her yellow undertones have been banished, writing: "I am very impressed."

The shampoo has a 4.6 star rating on Superdrug. Showing her before and after shots, another woman said: "AMAZING!!

"Before i used this shampoo i tried endless products to take the yellow tones out of my hair.


"i’ve been using Silver shampoo every day and it didn’t change one bit. i seen this shampoo was on offer so i purchased it.

"After ONE shower, my hair was completely stripped of all the yellow tones and left me with a gorgeous white-blonde colour!!

"I definitely recommend to people who want to tone their hair lighter or to get rid of yellow-ness.

"was so quick and easy follow the directions on the bottle to get the full effect !!"




To banish brassiness, Elvive recommend using the shampoo once-a-week.

Shoppers should massage it into your hair and leave for one to three minutes, before washing it away and following with the purple conditioner if you desire.

In more beauty news, shoppers are in a frenzy over this £29 fake tan which claims to banish cellulite AND make you look younger.

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