MRS HINCH fully revealed her Tesco range today – sharing behind the scenes clips of her collection, and telling fans that it means “everything and more” to her.
Although the collection was available in stores last month, the cleaning guru – whose real name is Sophie Hinchcliffe – gave full details of the launch to fans on her Instagram story today.
Mrs Hinch showed clips of her collection, which includes luxurious loungewear and sophisticated homeware.
Of course, everything in the collection is in Mrs Hinch’s signature monochrome tones, with grey and white dominating the colour scheme.
In one clip, Mrs Hinch hides behind her own lavish Tesco x Hinch cushions, which are available online or in selected stores for just £14.
Prices for items from the homeware collection start from just £1.50, for small items like the Hinch hand towel.
The collection has everything a Hincher could possibly need for their home, from picture frames to toilet brushes.
Mrs Hinch acknowledged that she had been quiet on the subject of her new Tesco range before today.
“I just wanted to say sorry and apologise for the fact that I haven’t discussed it with you guys on here like this until now”, she said.
The cleaning icon revealed that she didn’t feel right about promoting her new brand until all non-essential retail was open.
She said, however, that today she felt like she could “shout from the rooftops” about her new collection.
Mrs Hinch also described the behind-the-scenes process of creating the range and choosing Tesco to be her collaborators on the project.
After meeting with several retailers, Mrs Hinch had “completely fallen in love” with Tesco.
She raved about the company: “I fell in love with everything about them, everything they stand for.
"From their customer care, employee care, sustainability, pricing, the quality of everything and just the whole family feel.”
Hinchers are obsessed with the collection and, of course, are delighted for Mrs Hinch herself.
One fan wrote: "I'm crying!!! This is amazing Sophie, I can't wait to buy some!"
"Wahhhhh I'm so emotional! You deserve all of this and more", said one of Mrs Hinch's dedicated supporters.
Another emotional fan said: "Soph you make me cry, I'm so unbelievably happy for you… Congratulations I love the range."
Mrs Hinch stressed just how important this launch is to her personally.
She ended her Instagram story with the phrase: "The Hinch range, the Hinch brand, has been born."
Hinch fans were quick to post last month when her loungewear hit stores.
Many fans hit the supermarket last month when Mrs Hinch launched her loungewear, with some admitting they snapped up half of the collection.
One fan wrote: “Love it! Bought most of it yesterday.”
“That khaki set is calling my name”, said one Hincher.
“Well isn't that exciting”, said a third fan.
We shared Mrs Hinch's top five cleaning must-haves and shows off her newborn essentials including eBay bargains.
Plus Mrs Hinch was in tears as she shared transcripts of abuse from vicious trolls – but claims police say it ISN’T harassment.
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