Ronnie Fieg‘s KITH is wishing you a Merry KITHmas this season, and to help you get into the festive spirit the New York-based imprint has rolled out an apt capsule collection and collaboration between KITH Treats and Lucky Charms.
KITHmas’ collection features house-designed pieces and other garments produced in collaboration with KITH Treats and Lucky Charms, as a result delivering dozens of festivity-appropriate clobber. Throughout the collection, you’ll spot traditional holiday season motifs such as fair isle prints of snowy escapes coupled with KITH branding, as well as simply branded hoodies complete with Santa’s reindeer sleigh jumping over the logo.
Elsewhere, KITH presents standout pieces such as the 290-gram goose down fill puffer jacket that’s covered in a patchwork bandana print inspired by the pastel colors of General Mills‘ Lucky Charms cereal, as well as co-branded pieces between the two stalwarts such as cereal-covered box logo hoodies and various items featuring Lucky the Leprechaun.
Additionally, KITH Treats and Lucky Charms have combined for a new “Lucky KITHmas” cereal. It features holiday-themed marshmallows and comes packaged in a co-branded box complete with Lucky the Leprechaun sporting a new KITHmas fit. Rounding out the collection is a range of homeware and holiday essentials, with standout goods including cereal bowls, a puzzle, Capita snowboards, skate decks, and a 15-foot-long roll of wrapping paper, with a number of those pieces being adorned with the KITHmas intarsia print seen on its jumpers.
KITH will be hosting a special pop-up shop at the Bank of America Winter Village at Bryant Park where the KITH Treats for Lucky Charms collection and cereal will be available ahead of the public release. A special KITH Treats menu will also be available to taste as you browse the festive collection, and it will be open until December 6.
The full KITHmas drop will come on December 7 at 11 a.m. EST at all KITH stores and online. Take a closer look at the collection above.
In case you missed it, check out GCDS’ Tom & Jerry capsule collection.
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