The brand is selling official pyjamas – and you can even treat yourself to a matching pair.
- Official Elf On The Shelf Christmas family pyjamas, £10.99 – £16.99 from Pyjamas.com – buy now
The sets are navy and red and include sweet trousers emblazoned with snowflake prints.
The long-sleeved tops feature cartoons of the much-loved character, alongside the words: "Little Elves, Big Wishes."
The smallest kids' size is age 2-3, and they go up to men's XXL and ladies' 22-24.
The best part? They're super-affordable.
The children's jammies cost £10.99, while the adult pairs are £16.99.
As mums and dads will know, Elf On The Shelf is a toy sent by Father Christmas to watch over children and make sure they're behaving properly over the festive period.
Parents are supposed to move the puppet around the house each day as he gets up to mischief while he's watching if little ones need to be on the naughty or nice list and reporting back to Santa.
The tradition originated in the States, where the arrival – and movement – of the small Christmas dolls are a big topic of conversation.
Meanwhile, Asda is selling Harry Potter Christmas bedding – and prices start from £5.
These are the best matching Christmas pyjama sets for the whole family.
And Tesco is selling £18 'twosie' Christmas jumpers to help combat loneliness.
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