Cloutlighting is the abusive social media trend – and we could all be guilty of it

But the latest social  media trend, cloutlighting, could be something we're all guilty of without even realising it.

The term was coined by the Metro, and is made up of gaslighting (which is a form of psychological manipulation THAT makes the victim doubt themselves and their feelings) and clout (which is a colloquial term for influence, mainly in the digital sense).

It involves posting what could be perceived as an abusive video for 'likes'.

And the worst part , many of us will be guilty of supporting it by clicking on this content simply because we think it's funny.


  • Clout – A person who is famous or has a great deal of influence – it can be in many ways, like through having a lot of money/followers or even actual fame.
  • Gaslighting – A systematic pattern of abuse by which the abuser manipulates factual information to give the victim the impression that they cannot trust their own senses.

A video shared originally in May 2018 shows a boyfriend filming his crying girlfriend after he eats what was meant to be her tea.

While he's eating, he shouts at her and calls her spoilt.

But the clip is making the rounds again and has brought a huge wave of criticism about the man's choice both to film and post it.

Although entertaining at first, the boyfriend is clearly making light of the fact his girlfriend is upset by his actions and has intentionally filmed the whole incident, winding his partner up in search of likes, followers, or clout.


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And we've all seen these kinds of videos – and inadvertently supported cloutlighting by watching or liking the content because it's "just a joke".

A comment on the video by YouTube user, Sherylynne said: "Sometimes you look forward to certain things after a long day. That’s what she was looking forward to possibly.

"There’s probably more about the relationship that is making her upset and the rib just set it off. He shouldn’t have filmed it and posted it, this social media generation needs to learn to keep some things private."

Those who have been in similarly abusive relationships may recognise behaviour displayed in these videos, where the person behind the camera or posting the content try to belittle someone who is upset by making their reasoning seem invalid.


This woman's fiance had sex with his best friend TWICE whilst she was pregnant… but she still wants to marry him.

And Vicki Low, from Scotland, busted her man playing away… but took him back anyway.

And it has been revealed there are seven types of cheater – is your partner one of them?

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