Take a Look Inside Oakley's Renovated California Flagship Store

Luxury lifestyle label Oakley has just reopened one of its first retail stores, initially built in 1997. After a short remodeling closure, the flagship store has just opened its doors, residing on Oakley’s massive One Icon headquarters.

For Oakley’s 50th anniversary in 2025, the brand is looking to enter new markets, and this California haven marks the first step into Oakley’s fresh viewpoint. As a middle point between store and museum, the new flagship store is a majestic landscape dominated by mechanical cement structures pulled from the future.

Once inside, customers are greeted with a contemporary layout featuring vintage automated fixtures and circular lighting inspired by Oakley Sport. In addition, the California store will celebrate the brand’s lengthy history and trademark eyewear, including the Kato, Sutro, and Holbrook silhouettes. While additional apparel, footwear, and accessories will also be sold, the brand will highlight its innovative technological approaches, such as Prizm Lens Technology and RX designs.

Take a look inside Oakley One Icon in Foothill Ranch, California above and visit the store now.

Elsewhere, Kiko Kostadinov reimagines Kazuhide Takahama’s “Naeko” collection for Paradisoterrestre.
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