Pop Trading Company Focuses on Brand Staples for SS21

Amsterdam-based imprint Pop Trading Company has unveiled the lookbook for its forthcoming Spring/Summer 2021 collection, in which it also teases a collaboration alongside Dutch artist Thomas van Rijs.

Pop — who ended 2020 with a Jack Purcell Pro collab with Converse — has focused on a compact range of brand staples for this collection, highlighting stripes, sweats, knitwear, outerwear and accessories, all of which adorn a variety of bright colorways, perfect for sunnier times.

Within this collection, Pop has also showcased garments designed with Amsterdam-based artist Thomas van Rijs, who’s become renowned for interpreting his memories and experiences in his artwork.

His paintings, often reconstructions of fragmented and bygone memories, have been used on a selection garments and reworked with the brand’s quintessential logo.

Drop 1 of SS21 is set to drop on February 6 and will be available via the brand’s online webstore, as well in-store at Pop Amsterdam.

In other news, here’s a closer look at Stone Island’s Spring/Summer 2021 collection.


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