New Balance Updates Its Made in US 990v3 With Subtle Pops of “Ruby”

New Balance has built on its recent 990v3 collaboration with Levi’s by returning to the epochal silhouette for an updated take on the Made in U.S. sneaker.

Set to launch next month, the heritage-inspired style is dressed in the New Balance’s signature grey colorway and features a “Ruby” version 3 tag on its breathable mesh upper. The same color adorns the centre of a diamond-patterned tongue in the form of branding, while a ribbed “N” takes its rightful place on either side of the sneaker.

Down below the brand’s ABZORB and ENCAP midsole cushioning can be found, while inside there are subtle nods to New Balance’s MADE heritage in the form of the Lawrence, MA, factory clock tower.

New Balance’s Made in U.S. 990v3 is set to drop on October 10 and will be available from the brand’s online webstore.

In other sneaker news, here’s an official look at New Balance Tokyo Design Studio’s forthcoming Stone Island collab.
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