Early Glimpse at the UNINTERRUPTED x Nike LeBron 20 “Speak Your Truth”

Over the course of his career, LeBron James has built a brand for himself outside of basketball that includes a variety of different business ventures, one of which is UNINTERRUPTED — the media company that he started up with his longtime friend Maverick Carter. The content imprint has been weaved into The King’s footwear lineup with various collaborations atop the LeBron 17 and the Air Force 1, and now it’s slated to add an UNINTERRUPTED x