Bad Bunny Is the Moment In Jacquemus' "LE SPLASH" Campaign

Simon Porte Jacquemus knows how to make a moment. From his eponymous label’s runways that take place in picturesque fields to Jacquemus‘ continuous exploration of masculinity, feminity, and the lines between, the brand has become a mainstay for the masses, dominating Instagram mood boards and appearing on many of today’s fashion icons. Now, Jacquemus has unveiled its “LE SPLASH” collection campaign, starring Bad Bunny and shot by Tom Kneller and Zoey Radford Scott in Miami last month.

Bad Bunny is no stranger to serving strong looks. His ensembles have included everything from Canadian tuxedos to floral-covered anoraks and faux fur floor-length coats, while his adidas Originals collaboration continues to intrigue the eye with its use of color. Rest assured, the musician is not afraid of standing out.

For the “LE SPLASH” campaign, Bad Bunny can be seen wearing a washed pink apron dress with a pair of blue velvet open-toe heels, and in contrast, a neon green suit that he is drenching. Skateboarding shorts in a pink gingham check make for a clean Miami vibe, as do the green board shorts. Particular standouts include the gray two-piece suit that’s decorated with jewels all over the blazer, and of course, the final pink puffer gilet paired with the blue sunglasses.

Take a look at the campaign above, and stay tuned to Jacquemus’ Instagram account for more information about the “LE SPLASH” collection, which is set to come soon.

In other news, Song for the Mute has served its incredible FW22 collection.
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