Timbaland is going against the grain of the music industry … while most artists and execs push back against AI, he’s actually embracing it with a new track featuring AI-generated Notorious B.I.G. vocals!!!
The mega-producer and Verzuz co-creator was bursting with Christmas Day excitement while introducing the song on IG … and boldly tagged Jay-Z‘s engineer Young Guru, who’s been one of AI’s biggest opponents.
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Timbaland presented his Biggie bot production as the solution for the AI debate and gave fans a taste of the song.
After pushing play, Timbaland nodded his head furiously as AI Biggie rapped about the late rap icon’s typical love for the finer things in life … while also weirdly screwing with time and space by name-dropping Nipsey Hussle and Pop Smoke.
Both slain rappers came onto the scene decades after B.I.G. died, and Pop wasn’t even born until 2 years after the fact.
Guru didn’t attack Timbaland’s track, but instead dropped a more general, and ominous, message … warning humans that playing with AI is like playing with fire.
No telling if the track will ever be released as a single (or if Biggie’s estate would even allow it), but the reactions to AI advancement have been a mixed bag so far.
Artists like Jojo, Grimes and LaRussell have spoken to AI’s upside … while UMG boss Lucian Grainge has been pulling out all the stops to kill it.
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