Kim Kardashian's Rebranding KKW Beauty and Everything's on Super Sale (Like…$5)

Looks like Kim Kardashian is following in Kylie’s footsteps and relaunching her makeup brand KKW Beauty! Which, yep, means everything is on sale. Like, on super duper sale, to the point where some items are just $5.

Kim revealed that she’d be shuttering KKW Beauty to start a completely new brand, saying in a lengthy statement on social media “August 1st at midnight we will be shutting down the site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”

She added, “I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned. In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website. Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long.”

I mean, exciting and whatnot, but we might as well take advantage of everything from KKW Beauty 1.0 going on sale at Ulta, right? Starting with Kim’s signature contour kit, which is half off for just $16 down from $32:

Meanwhile, her cream lipstick is just $9…I mean…who can resist:

But the best deal IMO? Kim’s eyeshadow palette, which is half off at $22.50.

Kay, bye-bye, off to inform my paycheck of this important life update!

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