A festive surprise.
As times are hard and stressful, Lush has launched a new immersive space called ‘Lush Longue’ in which consumers can pick up free gifts.
Everything is designed with wellness in mind, according to the brand.
There will be mood-based galleries, massages, gifting (while stocks last) and extra services.
Opening until December 20, head to Westfield London, White City to experience the pop-up.
The brand says: ‘The antithesis of a commercial pop-up, the Lush Lounge will offer an inviting space removed from the Christmas chaos where busy shoppers can sit down, press pause and reset.’
Expect to see a bath bomb projection experience, which is meant to make you feel encompassed in clean cosy vibes, as one of the main art features.
Lush have also collaborated with The Poetry Pharmacy to pair visitors with antidotal poems, plus there will be ‘thought-provoking journals’ throughout the space to encourage visitors to think, reflect and share ideas.
Encouraging people to ‘be real’ with their self-care, a gallery display will highlight unedited representations of real people’s ‘me time’ moments, making the act of wellness feel more accessible.
On a practical level, visitors can refresh at a station with a sink and mirror, along with products, to combat a hectic day of city life.
Those feeling indulgent can try grab one of the free hand and arm massages, a ‘scent shower’ and personalised guidance.
A fragrant break from the chaos of shopping, if you will.
Those unable to visit can still experience elements of the space by downloading Bathe, a free Lush app, designed to promote self care.
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