But Poundland has poked fun at the designer partnership – which has prices ranging from £25 to £300 and including everything from dog outfits to earrings – with its own fashion brand.
Coinciding with its launch today, Poundland tweeted out a cheeky photo and comment mocking one of H&M's promotional shots.
Posting the original on Instagram, Moschino's photo racked up more than 23,000 likes.
Poundland shared the tongue-in-cheek post with their 117,000 followers on Twitter, and Pep & Co also posted the picture.
The high street store mocked up their own version of a trio of models posing in a supermarket, captioning it “Who wore it best? Moschi-NO.”
Taken in a Poundland, the models’ are wearing their affordable clothing brand, Pep & Co, which costs a fraction of the pricey collab.
In the original image, one of the model's outfit costs a massive £134.97 – and that’s excluding his socks and shoes.
But it seems not everyone thinks the Poundland gang look their best, with one person commenting: “The irony in that – yes, they did wear it better than you.”
- Hooded top with embroidery, H&M, £49.99 – buy now
- Embroidered joggers, H&M, £59.99 – buy now
- Cap with embroidery, H&M, £24.99 – buy now
If you love the collection, here’s everything you need to know about the H&M X Moschino range.
Love Poundland? They’re selling all the unicorn-themed hair products you could ever need.
Plus this YouTuber used Poundland beauty products for 24 hours only… and the foundation is a total disaster.
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